Jordan
RE2PECT

Special Campaign

Grand Prix Integrated – Cannes Lion
Gold Cube Winner – ADC Global

“Just like Michael Jordan, Derek Jeter is one of those rare athletes whose greatness trumps his hate-ness. In his last year playing, let’s give everyone a chance to pay #Re2pect. No matter what hat you wear, tip it to The Captain.”

I am honored to be part of the creative team for this historic event and its campaign.

CREDITs
MOTION DESIGN DIRECTOR
YUI UCHIDA
Art Director
Erwin Federizo
Agency
Wieden+Kennedy New York

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