Bake Inc – Corporate Branding

At BAKE, their mission is to be a cutting-edge confectionary venture, representing Japan’s excellent culinary traditions while simultaneously raising awareness about, and demand for, our products. As the creative director, Yui decided to take the bold idea of using nontraditional look and feel for the visual communication in order to be matched the company’s mission: maintaining the highest standards of innovation, quality, and taste while also producing alluring content to capture the public’s attention and interest.


Creative Director

Yui Uchida

Design, Web Direction, Programming

Yusuke Sawairi


Dave Perez

Creative writing

Jordan Makow
Larisa Pisinski Makow

Corporate Logo

Corporate Symbol

Brand Guideline

Website – desktop

Website – laptop

Website – tablet

Website – mobile