Story

One man was king of New York City's underworld.

The other, a rebel eager to take the throne.

Today their showdown begins…

BEHIND THE SCENES

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PictCake

PICTCAKE started with the simple ideas and concept at BAKE. "better cake, fun+easy to order, fast delivery, for more happy customer" Simple enough to say but it took some time to create something different, and finally we've developed this product/service as PICTCAKE. To show how different from traditional, often too conservative cake industry, we decided to create this unique video to promote and celebrate the new PICTCAKE.

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Meet Our Team

When the Director Yuichi Uchida from POOLSIDESIGN came up with this unique and mysterious story and the ambitious concept for the PICT CAKE, his very first task was to team up with the best creatives in the industry. Tim Crean, founder/creative director of SUSPECT joined the force as a co-director, a famous graphic artist Kenzo Minami said "Yes!" for the main character. Big support from all the staff at SUSPECT, amazing work for Director of Photography, Zoe White, and great cast and crew made this movie possible and awesome!

Suspect

SUSPECT is a high-end visual effects, design, production company based in the Flatiron District in New York City.

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Poolside

POOLSIDESIGN is a design studio focusing on Branding, Motion Design, and Creative Direction based in New York City.

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Kenzo Minami

Kenzo is a Graphic Designer and an Artist, lives and works in NYC, with background of Production and Broadcast Design.

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